INTRODUCTION

What is ATLA AI?

ATLA AI is an Enterprise platform for building intelligent AI employees that help you communicate effectively with your customers. AI employees use cutting-edge technologies, our proprietary ATLA AI ENGINE orchestrator, and your knowledge base to deliver highly accurate, personalized responses 24/7/365.

This guide details every capability of the platform that lets you handle the vast majority of customer requests with high conversion.

Launch Without Developers

You don't need to know prompting, AI engineering, or programming. Businesses just:

1. Fill in the fields about their business.
2. Pick an AI employee from the catalog and configure it with clicks.
3. Connect a communication channel.
4. Done - the AI handles customers.

Unique Capabilities of AI Employees

Beyond text, our agents support multimodal formats out of the box:

• 🎙️ Voice message recognition: agents accept audio from customers (WhatsApp, Telegram, Instagram) and understand them with high accuracy and near-instant turnaround.
• 📷 Photos and images: a client sends a product photo, a screenshot, or a receipt - the AI recognizes what's in the image and answers to the point.
• 📄 Documents: the AI reads incoming PDF, Word, and Excel files and answers from their content.
• 🔗 Links and media: a client sends a product link or an Instagram Reel - the AI follows the link, parses the context, and consults specifically on that product.
• 🚫 No hallucinations: the AI answers strictly within your Knowledge Base. If data is missing, it says so honestly instead of making things up.

In which areas are ATLA AI agents used?

Pre-configured AI employees solve tasks in any industry, typical roles:

• Sales Bot - lead qualification, objection handling, closing sales in the CRM.
• AI-Admin - beauty, clinics, auto repair: scheduling, rebooking, reminders.
• AI-HR - mass communication with applicants.
• Support Bot - technical questions, order status, returns.

Through which channels can ATLA AI respond?

Multichannel architecture. The number of connections is unlimited - connect as many WhatsApp numbers, Instagram/Telegram accounts, Facebook pages, and widgets as you need.

CRM Systems:

• Built-in ATLA AI CRM (AI employees move leads through the funnel)
• ATLA CRM (standalone product)
• 1C:Enterprise (products and services pulled directly from 1C)
• Bitrix24
• amoCRM
• Altegio (beauty, services — online booking)
• MIS (medical systems)
• Google Sheets (leads and orders exported to a spreadsheet)
• Coming soon: YCLIENTS, Slack, Email, Google Calendar, Notion, HubSpot, R-Keeper / iiko

Messengers and Social Networks:

• WhatsApp
• Telegram (personal account)
• Telegram bot
• Instagram
• Facebook (Messenger)
• Website widget

Multiple Companies in One Account

A single owner account can host as many companies as you want, fully isolated: separate agents, Knowledge Base, channels, CRM funnel, and analytics each. Built for agencies, franchises, and holdings.

Detailed dialogue routing logic and channel configuration are covered in the following sections.