Analytics

The ATLA AI platform collects comprehensive information on every interaction, transforming raw dialogues into clear, actionable metrics for your business.

The built-in Analytics dashboards empower marketers, sales executives, and CEOs to make data-driven decisions based on real-world interactions.

Available Metrics

Within the Analytics section, you have access to the following real-time visualizations and reports:

1. AI Performance Metrics

• Total Dialogues: Across all connected channels (WhatsApp, Instagram, Telegram).
• Average Response Time (ART): The speed of the AI employee's reaction to client messages (in fractions of a second).
• Resolution Rate: The percentage of dialogues the AI employee successfully closed independently without escalating to a live operator.

2. Business Intelligence

• Conversion Funnel: The volume of initial inquiries, the number of qualified leads, and how many reached the desired target action (purchase cycle, booking).
• Traffic Sources: Client flow distribution across messengers.
• Intent Analysis: The top most frequent questions and primary reasons your clients are reaching out.

Report Export

All collected analytics can be exported to CSV or Excel formats for further deep-dive analysis in your internal BI systems (Tableau, PowerBI) or compiling reports for stakeholders. This data belongs exclusively to you and is highly secured.